Color WOW is the first of its kind; a multiple award-winning collection of professionally formulated haircare essentials, which target all of those problems associated with coloured hair. Say goodbye to colour fade, brassiness, dullness and even root regrowth, thanks to their innovative range and revolutionary product, the Root Cover Up. Developed by renowned beauty innovator, Gail Federici and legendary hairdresser John Freida, Color WOW’s range of high-tech formulations and colour lasting ingredients will keep your hair effortlessly healthy and help prevent any further damage. Color WOW will keep your hair colour looking like you have just stepped out the salon.