Get the ULTIMATE volume! Our most voluminous mascara yet. Lottie London’s new Serving Lash intensely volumising mascara. Get ready to seriously magnify your lashes ‘cause this mascara is serving...false lash effect. The hourglass brush draws out lashes to an extreme volume & length. Coat each lash with the ultra-black pigment that glides on without weighing down lashes. Buildable to your desired effect and offering 24 hour wear! That's right 24 hours. Last all day and all night, with no smudging AND flake-free!