Violet Ida is a fragrance that evokes confidence in 1930's Britain. The heavily orris- based perfume was created to bring modernity to the classic floral notes of Iris and Violet and finds a retro 30's seaside glamour for the 21st century. The fragrance opens with a sweet fresh citrus and herbaceous note of bergamot and carrot seed, but the dark heroine is brought instantly to the fore with a deep exclusive presence of Orris butter from Tuscany. Vanilla and amber bring a modernity and smoothness to the rich, evocative scent, evoking a contrast of old and new and polished refinement.