Supernatural Dream Coat
Seeing is believing. Combat frizz and humidity, while leaving a silky smooth texture, with Dream Coat from Color WOW.
If you colour your hair, chemicals can leave hair porous and vulnerable to humidity. This can result in excess moisture building up and your hair gets puffy and frizzes out.
Dream Coat covers each hair strand with an invisible waterproofing cloak.
- Heat-activated polymer works to compress, tighten and seal hair strands
- Hair is supernaturally-sleek, smooth and super-silky
- Unlike other humidity-guard serums, Dream Coat will not build up, weigh hair down or make it greasy
- Effects last up to 2 to 3 shampoos
Dr Joe Cincotta, PhD and Chief Chemist, Color Wow
“The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible.
Unlike typical serum or oil-based humidity-fighting formulas that lay down a heavy coat on hair’s surface, (which deflate volume and leave the hair greasy) Dream Coat uses a groundbreaking, heat-activated polymer technology that is lighter than a feather.
Dream Coat scatters teeny droplets randomly on hair’s surface. When heated with your blow-dryer these droplets connect and crosslink, forming an invisible, hydrophobic matrix that does two things:
1) Compresses each strand into a sleek, silky, supple shape
2) Sheathes every strand in a light, imperceptible “raincoat” that repels moisture
Frequently Asked Questions
Is it safe/healthy for your hair?
Yes it is safe for your hair. The polymer is actually a heat protectant and protects the surface of the hair from heat damage. Dream Coat also contains Calendula extract which has moisturizing properties making it ideal for dry hair and Chamomile extract to protect hair color and enrich radiance.
How does it feel on the hair?
Your hair feels ultra silky, totally natural (supernatural!) The ultra thin humidity-resistant matrix that covers your hair is virtually imperceptible and doesn’t make your hair greasy or weigh it down.
Can I use other products with Dream Coat - both wet and dry?
When you apply Dream Coat, you can use a small amount of a Color Wow Cocktail before Dream Coat. We do not recommend applying other products to wet or damp hair before applying Dream Coat. When hair is dry, you can use your normal styling products. The next time you shampoo, you can use other wet stylers.
Do I have to blow dry my hair when using Dream Coat?
This product is heat activated, so for best results, blow-dry using a brush and tension. You will see some benefits if you air dry or rough dry and then straighten with a flat iron.
Can you use this product if you've had a keratin treatment in your hair?
Absolutely. Keratin treatment works inside your hair, Dream Coat works only on the surface. It doesn't interfere with your Brazilian blowout.
1 - After shampooing and conditioning, apply Dream Coat to damp, towel-dried hair. (If desired, a Color Wow Cocktail leave-in supplement can be used before Dream Coat).
2 - Divide hair into sections, and then spray each section thoroughly (on the surface as well as underneath) to completely saturate hair. Comb through to distribute product evenly.
3 - Blow-dry, section by section. Use a brush to hold each section taut while directing dryer heat (set at medium to high temperature) down hair lengths until the section is completely dry.
4 - Dream Coat lasts up to 2 to 3 shampoos.